Product Development
Jan 2019 - Dec 2019
Developing, testing and certifying our conversion kit, batteries and battery swapping station
Pilot Run
Jan 2020 - Jun 2020
6 months of pilot runs for understanding the traffic and driving patterns, optimizing the charging algorithms and improving the business model
Pilot run and Product soft launch area
- 10,000 three-wheelers operate here
- Area: 150 sq.km. (57 sq.mi.)
- Point to point travel
- Diesel autos run the most
Infrastructure costs: $81,000
Vehicles on road: 30
Product Launch
Jun 2020 - Dec 2020
Soft launch, limited to 300 vehicles and setup in the same area as of pilot run to limit infrastructure costs. Up to this point batteries will be completely owned by us. Work out infrastructure partnerships with institutions
Infrastructure costs: $800,000
Vehicles on road: 300
City Wide Expansion
Jan 2021 onwards
Proven business model will fuel partnerships with HNIs and institutions to increase our battery pool and to setup swapping stations across the city for a rapid growth
Target vehicles (Aug '21): 5,000
Market Share: 5% of Hyderabad
Why soft launch?
The lack of availability of CNG in many cities meant that the drivers completely abandoned CNG autos even though CNG started becoming available in plenty. We want to perfect our product and our model before we launch it to everyone.